Rick Nash trade pt. 2... Scott Howson is an Idiot.

Mr. Howson,

You have to trade Rick Nash, you absolutly have to trade him, if you bring him back as the captain in October, you will have made the dumbest NHL executive decision, even dumber than Mike Millbury trading for Alexei Yashin. You can't bring back a guy that ask for a trade and you yourself confirmed it to the media and public. If you bring back a guy like Nash he will be a poision for the Blue Jacket's roster, guys in that room will wonder why he's still there, they will question Nash's commitment to the team, they will question their own futures with the Blue Jackets, and even though Columbus isn't a high free agent destination, Howson will lose all credit and a significant amount of respect from future free agents.

Before the deadline, it was a RUMOR that Nash potentially on the trading block, and teams were willing to test the waters of what Howson would take, and teams like the Rangers who didn't want to pay the price for Nash at the deadline and who didn't want a huge shakeup of their roster going into the playoffs, they may have been willing to meet Howson's demands for Nash at the draft. But things changed, and Mr. Howson this is by far the dumbest, classless, and boneheaded move you made at the deadline when you announced to THE PUBLIC MEDIA that Nash REQUESTED a trade. There's a reason why no executive in any field, much less professional sports, much less professional hockey keeps these types of discussions behind the scenes.

Mr. Howson, now that teams KNOW that Rick Nash requested a trade they will not offer near as much as they would've if Nash's potential trade remained a rumor. Teams are betting that you are not stupid enough to bring Nash back as a Blue Jacket in the fall, and if you are dumb enough to hold on to him you will ruin the Jackets franchise for the next 5-10 years.

Game 6, the Turning Point.

After watching the 2011-2012 NHL season come to a close and watching the Kings skate around the Cup, and watching the highlights again and again, it's clear the game turned on one play. 

Those who watched the game know what play it was.  For those who didn't you'll see it on every highlight reel of that game, but I'll summarize it.  A little after the halfway point in the 1st period, Jarrett Stoll hit Stephen Gionta into the boards, it was a border line call, at most a 2 minute penalty.  Then as the play continued the puck ended up deep in the Kings zone and Steve Bernier of the Devils drove Rob Scuderi through the end boards, to-the-letter, a 5 minute boarding/game misconduct penalty.  During the 5 minute major penalty the Kings would score 3 times and thus put away the New Jersey Devils by the end of the 1st period.

If you play or coach hockey there is a huge lesson to be learned.  Immediatly after the penalty call was made the New Jersey Devil's bench lost their minds, the coaching staff, the players on the bench, and the players on the ice (including Martin Brodeur).  Their entire focus of the Devils went off of the game and directy on the referee.  If you play or coach hockey you know a referee in hockey will never change their minds on a call, especially a penalty call.  They can't, if they do it completely challanges the referee's control of the game, thus ARGUING WITH A REFEREE IS A WASTE OF TIME.  It's one thing to do it in "meaningless" regular season game or at any other point in the season but it's a whole other ball game doing it in Stanley Cup Final game where you're facing elimination and you're trying to come back from a 0-3 deficit in 7 game series, against a better/tougher opponent, and which you need to be almost perfect to beat your opponent. 

After a controversial series of plays like the series of play that went down in the latter stages of the 1st period of Game 6, there's going to be some anger on the bench and anger and argument directed towards the referee but, it's the job of the leaders on that bench, the coaching staff, and the head coach Peter Debour to make sure the players get onto the ice focused and are completely hell bent on escaping the penalty kill without letting up a goal.  If they were to kill off the penalty the game probably goes into the 1st intermission 0-0, 1-1 after the 2nd period, and anything could have happened in the 3rd period.  What if the Devils won the 3rd period? They had a powerplay to start the 3rd period, they got another powerplay shortly after.  Maybe the Devils get a Game 7, at home, where the Devils have all the momentum in the series after coming back from that 0-3 hole.

But that's all speculation... Maybe the Kings would've still won game 6, maybe they would've won game 7. But maybe the Devils would've won the cup.  It's over now, you learn your lessons, you let your bumps and bruises heal or get surgery if nessecary, you get back in hockey shape, prepare for the season, and begin it all again in September... That's the beauty of hockey.

Congrats to the LA Kings, you guys earned it.

Common Misconceptions about the Hockey Equipment Industry

Over the last 3 years of working in a hockey shop I've learned a lot about the industry and what shocks me is how little customers know about the hockey equipment industry. 

One of the biggest misconceptions about the equipment industry is that manufactures strictly control their pricing, like states regulate tobacco and alcohol products.  If a company sells below the MAP pricing routinly they can get their account discontinued by the manufacturer.  That being said a big company like Monkey Sports or Total Hockey can test the MAP policy a lot riskier than your local pro-shop.  However at the end of the day, all retailers are supposed to be playing on the same field, thus the only way a retail company makes a profit is by selling as much merchandise as possible. 

Another big misconception is the profit margins on pieces of equipment, especially sticks and skates.  On most pieces of gear there is a 30-35% bump between the cost of goods sold (a term used in my accounting course) and the MAP price that it is sold for at the store level.  Because of this many stores have to order exactly what they are going to sell to avoid selling clearance items at or below cost.  For example the $799.99 skates from Bauer and Reebok have a cost around $540-560 (after shipping) so in order to make up the cost on 1 skate the company has to sell 3 skates.  This plays a huge role when items go on clearance.

Sticks in my opinion however are the biggest misconception that customers just don't know about.  Of all pieces of hockey equipment, sticks are the least profitable items that a company sells.  Especially the high end composite hockey sticks.  Sticks are what manufactures like Bauer, Easton, and Warrior make the majority of their profits from, and they don't share it with the retailers.  Because of the nature of composite sticks and their durability or lack there of I should say, retailers will not handle warranty claims of sticks.  Unless you're a perfect customer (buying everything from only one shop and buying at least $100 of merchandise a month on top of sharpenings and tape), retailers will not help you out.  The exception of this rule is knock off sticks such as the Powertech brand.  It's not that retailers don't want to help you out, most of them would be more than happy to help out with broken sticks but they just can't afford to help. 

Really what makes money for a retail shop is services that they offer - sharpenings, equipment repair, ect.  Next time you go to buy gear keep this information in mind, and if you're shopping for gear remember you may find an item cheaper online but you're really doing your local shop a favor by purchasing from them. 

LA Kings... What's going on here?

Going into the 2012 playoffs not many people expected the Los Angeles Kings to be where they are now.  After beating the Coyotes for a second straight game, the Kings are now 2-0 in their 3rd round match up vs. the Coyotes.  The Kings knocked off the top 2 seeds as an 8th seed in the Western Conference and with the last 2 games against the 'Yotes in the books the Kings have a 10-1 record in the playoffs.  They are also a perfect 7-0 on the road.  For many sports fans and for many hockey fans for the matter, the King's dominance right now is a complete suprise.  But really for any one that follows hockey closely, it should be no suprise at all. 

Going into the 2011-2012 season the Kings were considered by many as a top contender in the Western Conference.  With the additions of Mike Richards and Simon Gagne the Kings looked poised for a deep playoff run.  However the regular season was very turbulent and it took up until the last week in the season for the Kings to lock up the last playoff spot.  After two major changes (a coaching change and trading Jack Johnson for Jeff Carter) the Kings looked like a tough out but not really a contender to knock off the vaunted Vancouver Canucks much less the devilish St. Louis Blues.

Really though if you look at this team, there should be no suprises why they are where they are at.  The Kings have the perfect recipe for winning a cup, great goaltending, depth throughout the lineup, solid penalty killing, and a disciplined and defensive minded style of play.  This team has talent but guys like Dustin Penner and Justin Williams didn't play up to their capabilities during the regular season, they along with captain Dustin Brown (who is playing like a man possessed) have taken their games to the next level.  The Kings powerplay is starting to click.  They are big throughout the lineup, especially up front, and guys like Kyle Clifford and Dwight King are creating a nightmare for opposing defensemen on thier forchecking.  The Kings have a very talented core of superstars in goaltender Jonathan Quick, centers Mike Richards, Jeff Carter, and Anze Kopitar, and defenseman Drew Doughty. 

This team is the perfect playoff team, they are a nightmare to play against, and they are right now my top pick to win the Stanley Cup.

New Hockey Gear (player edition)

I haven't written a new post in almost a month, however in the last month brands have been releasing new gear left and right.  I've had the chance to evaluate most of the new stuff out and here's my opinions on them.

Reebok 18K and 20K skates:

The old knock on Reebok skates is they were that they fit huge, they are uncomfortable, and they aren't durable.  The new 18K ($599.99) and the 20K ($799.99) skates completely change that.  Even without the LS2 steel and holder these skates are almost as light as the Bauer $800 and $600 skates.  Reebok has upgraded their eyelets which was the least durable part of the skates.  New on these skates too is an exterior skeleton on the heel of the boot.  This feature also makes the skate much more durable as well as giving stiffness in the back of the boot yet allowing the tongue and the front part of the boot to have some flexibility.  Also on these new model skates, Reebok has gone with a more anatomical fitting skate, this gives the skate a much better fit, not nessecarily an out of the box fit but a better long term fit.  When shopping for skates check these skates out, they are legitimate.  They are a cross between the Bauer Vapor's construction and the Bauer Supremes materials.  Right now in my opinion these skates are a legitimate threat to Bauer's supremecy over the skate market, and for my money right now these skates are the top skates on the market, based on what Bauer just released in the Supreme NXG skate line.

Bauer NXG Skates

For the 2012 model year, Bauer updated their Supreme skates line.  There's not a lot to say about these skates becasue Bauer didn't do much to upgrade them.  They added a little more yellow, a honeycomb pattern and a few minor adjustments to the TotalOne skates and jacked up the prices throughout the Supreme line.  On the TotalOne skates the only adjustments are the improved gold eyelets and a full flex tongue (They still offer the tongue inserts for flexibility but the bare tongue comes very flexible out of the box).  Other than changing the names on the skates, for example the One.8 skates are the same as the old One80 skates the line didn't change at all below the TotalOne skate model. (The One.9 skates replaced the One100's)  If you're looking for Supreme skates, look for closeouts first, you'll save some cabbage that way and you'll have money left over to get an additional item.

Easton Mako Stick

This stick is an awesome stick.  Right now each brand of stick manufactures is selling to lines of stick, one stick is usually designed for power (Bauer Supremes), the other is designed for a quick release (Bauer Vapor).  The Easton Mako is designed as a power stick but it plays in between, giving the product a nice balance throughout the stick of power and release.  The stick has a nice, simple paint job, and the white paint makes it catchy in the stores.  If you were a fan of the SE 16 sticks as well as the ST line of sticks, the Easton Mako line combines both of them for feel and durability.  I currently use this stick and I love it more than anyother stick on the market today.

Easton Stealth Protective

The new Easton Stealth protective lineup is simple, a little more streamlined, not as bulky as other protective lines.  The main difference in the new Stealth protective lineup you'll see in stores is the Jet Black coloring you'll see on the gear with the yellow, green, red, blue trim on the gear to distinguish between price points.

CCM Crazy Light and Crazy Tough Protective



The new CCm Protective lineup is radical new innovation that keeps the gear as protective as anything else on the market, but the water resistance materials in the interior of the gear keeps it dry and light.  On top of that, the gear all provides a nice, natural fit.  And it's super comfortable, to the point where you will hardly notice it when you're playing.

That's a little bit on everything released in April, 2012.  May is going to see more released gear, such as goalie equipment, Bauer protective, as well as a sneak peek into the Bauer Nexus lineup set to be released in the summer and fall.